About us

Inspired by morning beach walks and the struggles of beachgoers carrying multiple items, our founder, Kevin, dreamed of a simpler way to enjoy beach days. Frustrated by the hassle of wet towels, sand, and overloaded bags, he envisioned a product that combined convenience, functionality, and style.

From idea to reality

It all began with a playful comment: “What if this bag could also be a towel?” This sparked the journey to create the ultimate convertible hooded towel. After a year of design, testing, and perfecting, Rovewaver was born—a product that effortlessly transitions from towel to poncho to tote bag and even a car seat cover, making beach outings a breeze.

Making adventures simple

Rovewaver's mission is to make outdoor adventures easier and more enjoyable. We aim to offer innovative products that become essentials for adventure seekers, simplifying and enhancing every experience.

Join the Rovewaver journey

We believe in making adventures simple, fun, and memorable. Join us in experiencing the magic of Rovewaver, designed to elevate every beach day and outdoor escapade.