Wave 01 sold outWave 02 incoming.
A woman and a man walk away along the shoreline, she with a blue towel over her shoulder.
Rovewaver

A hooded towel that flips into a bag (and more).

Dry off, change underneath, flip it into a bag, carry on.

How it works

You’ll hear first when Wave 02 is ready. By joining you agree to hear from Rovewaver. Unsubscribe any time. Privacy

Shore thing. You're on the list. One more thing

A woman laughing in an orange hooded poncho on sandstone rocks by the sea, under a deep blue sky.
Hooded towel
A woman laughing over her shoulder, an orange tote with a cream strap on her shoulder, standing on rocks by the sea.
Bag.

Close-up of a grey-blue hooded poncho from the side, a chin and jaw just in frame against a deep blue sky.

Under
the hood.

Four moves. That's the whole trick.

Close on two towels over a shoulder, a grey-blue one and an olive one, with the woven labels showing and a woman smiling above.
Dry off.
Someone in an orange poncho on the shore, arms inside it, changing.
Change in it.
A hand holds an olive tote by its cream straps on the beach.
Flip it.
A woman laughing over her shoulder, an orange tote with a cream strap on her shoulder, standing on rocks by the sea.
Carry on.

Fancy being first? Join the waitlist.

You’ll hear first when Wave 02 is ready.

A green towel shaken in mid-air on the beach, sand falling from it.
Shake it. Move on.Sand-resistant.
A woman laughs behind the wheel of a car, an orange towel over the seat.
Sandy bums, welcome.Car seat cover.
A blue towel hung over a rail above a rock pool.
Back out in no time.Quick-drying.

Thank you.

★★★★★
"I throw this on, and I am warm. I don't know how it works, but I'm warm. So I've now bought two more."
Teresa
★★★★★
"It's a bag as well as the towel. Just like they thought of everything before I'd thought of it. It's ahead of the game."
Alice
★★★★★
"Absolutely love it. I take it everywhere. The bag is so handy. 10 out of 10."
Annie
A customer in an olive hooded poncho on the beach, smiling.A customer on the rocks by the sea with a tote over their shoulder.A customer at the beach with an orange towel over their shoulder.A customer on the sand with a navy tote, waving.A customer with a green tote over their shoulder above the beach.A customer in an olive hooded poncho, hood up, on the sand.

Wave 01 sold out. Don’t miss the second wave.

The waitlist goes first.

FAQs

Good questions.

What actually is it?

A hooded towel that flips into a bag. It can also double as a car seat cover too, so sandy bums are always welcome.

How does it work?

Throw it on when you’re wet, dry off, change underneath, then flip it into a bag and carry on. Four moves. That’s the whole trick.

What is it made of?

Soft suede-feel microfibre that is sand resistant, absorbent, yet quick drying.

Is it just for the beach?

Nope. Rock pools, ocean pools, car parks, the drive home. Anywhere you’re wet and wandering.

What sizes does it come in?

Still sizing it up. The waitlist hears first.

When does it launch?

No date yet. We’ll wave when Wave 02 is ready.

How do I look after it?

Care details arrive with Wave 02. Still testing the waters.

Will it sell out again?

Wave 01 did, so catch this one early. The waitlist goes first.

Unfold the fun.

Leave your email.
We'll wave when Wave 02 is ready.

Wave 02 waitlist

Early birds get first dibs.

Shore thing. You're on the list.

Where do you swim?

A hooded towel that flips into a bag (and more).